Green Exhibiting: Interest in Green exhibiting options is high and growing
Based on a recent survey, a majority of exhibitors (62%) and suppliers (81%) rated their personal interest in Green exhibiting
options as high or very high. And most exhibitors (62%) and suppliers (78%) say their interest will increase even further in the
next 6 to 12 months.
What is driving this interest is more personal than professional. The top two reasons given, agreed upon by two-thirds of exhibitors,
is that they "Consider environmentally-friendly practices the right thing to do" and that their "Personal interest in environmental
and social causes in general has increased." So it's not so much that their bosses are telling them to go Green, it's more that they
are doing it for themselves. Adoption of Green exhibiting options is expected to grow.
While 58% of exhibitors currently report that they spend some of their budget on Green options, exhibitors expect that to increase to
86% next year. The report identifies two sources of that growth: more formalized Green initiatives within exhibitor's companies, and
more suppliers expanding their Green offerings.
Learn more about Green exhibiting and reducing your carbon footprint with "An Inconvenient Booth". This 12-page White Paper was
produced by the Exhibitor Publishing Group, and sponsored in part by Skyline. Click here to request
your copy.
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